The relationship between art and brand is not free of contradictions. Both raise expectations and are a powerful medium of impact creating. The recent fight of the Chinese dissident artist Ai Weiwei with Lego gathers a bulk of various reactions and is gradually transforming into an art project and object.
Read more here:
http://thecreatorsproject.vice.com/blog/heres-how-ai-weiwei-is-fighting-legos-censorship
