We feel lucky to announce our first project and to start our ride in style. It is a cool errand, quite challenging and definitely a sexy one.
We are going to collaborate with Audi for the launch of the new Audi A4.
Few objects of our daily life are more attractive than cars. Few cause heated controversy, defy logics and briefly turn into likes and dislikes. There are few things that people can always talk about with passion – technology and emotional responses among them. And Audi is a brand that glues together both innovation and emotions.
To effectively relate to people, brands have to create spaces in our surrounding cultural canvas. That is coherent with the task for our first project. Keeping the door open to possibilities rather than providing a pre-coded definition, we give rise to doubts and ask you to Explore The Relationship Between Man and Machine. Physical and augmented reality, artificial intelligence and human efforts, steel, concrete and colors - Audi A4 and the world give you context and canvas, your creativity directs you on the way.
