Alterego

Project Info

While the debate on the term “gender” and its social and political definition unfolds, we are all witnessing the emergence of a new type of a woman. A woman who is not afraid to get her hands dirty and who is prepared to rethink the “battlefield” of her own self-expression. She is bringing down the conventions and causing trouble for the traditionalists. A woman who is young, brave, creative, independent, opinionated and who reveals her innermost alter ego without fear.

The main challenge for artists is to express themselves in 5 colors - cobalt, white, black and two other to their choosing. But the cobalt will be basic.

It has inspired modern artists such as Yves Klein (“Blue is the invisible becoming visible“), and Joan Miro ("ceci est la couleur de mes rêves” (this is the color of my dreams)

Curated by Tsvetelina Anastasova.

Graphic design identity by Adelina Boneva.